Amazon Seller Central: An Overview
Amazon Seller Central is the web interface used by brands and merchants to market and sell their products directly to Amazon’s customers. If you plan to start selling on Amazon, setting up a Seller Central Account is your first step. This account gives you access to the vast customer base of Amazon, and it’s where you’ll manage all aspects of selling and servicing your customers.
Also read : what is amazon seller central?
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Eligibility and Prerequisites for Amazon Seller Central
Before you can set up your Seller Central account, you need to ensure you meet Amazon’s criteria and prerequisites for selling. Amazon requires that sellers be at least 18 years old, have a valid phone number and credit card, and have tax identification information. You’ll also need to provide your business name, address, and contact information during the setup process.
Also read : which countries are allowed to sell on Amazon.com?
Setting Up Your Amazon Seller Central Account
Creating an Amazon Seller account is a straightforward process that involves several steps. This guide will walk you through the updated process as of 2023.
Navigating to the Amazon Seller Central Registration Page
Start by visiting the Amazon Seller Central website.
Comparing Amazon’s Selling Plans
Before you begin the registration process, it’s important to understand the differences between Amazon’s selling plans. Click on the “Pricing” tab and then on “Compare selling plans.” This will take you to a page where you can compare the features of an Individual and a Professional seller account.
Note: If you click on the orange ‘Sign up’ button, you’ll be taken directly to the registration page for a Professional seller account. The ‘See pricing’ link shows you the difference between the Individual and Professional accounts, allowing you to choose the one that best suits your needs.
Choosing Between an Individual or Professional Seller Account
Amazon offers two types of seller plans: Professional and Individual. If you plan to sell more than 40 products per month, the Professional plan is the best choice. Even if you’re selling as a hobby, this plan can help you save money. However, if you plan to sell fewer than 40 units per month, the Individual plan is a better fit.
Keep in mind that products from Individual plan sellers are not eligible for the Buy Box, and you won’t be able to advertise your products on Amazon.
Note: When you sign up for the Professional account, you will be charged $39.99/month for the first month. You will not be charged for any months in which you do not have any active listings. Once you have an active product for sale, you will be charged again.
Also read : Expert Guide to Choosing the Best Amazon FBA Selling Plan: Individual vs Professional
Entering Your Email and Creating a New Account
After choosing the seller plan that suits your needs, you’ll be asked to enter your email address and create a password for your seller account. After entering this information, click the ‘Next’ button.
Amazon will send a verification code to your email. Enter this code to verify your email address.
Providing Your Business Location and Business Type
The next step in the Amazon seller registration process involves providing information about your business location and type. This includes the country where your business is located and your business entity. The options for business entity include state-owned business, publicly-owned business, privately-owned business, charity, or individual. If you don’t have a business yet, choose “None, I am an individual.”
Also read : Unraveling the Mystery: Do You Need an LLC to Sell on Amazon?
Entering Your Personal Information
You’ll be asked to provide a number of personal details, including a form of identification (either your passport number or your driver’s license). You will also need to verify your phone number through a text or call.
Providing Your Billing Information
Next, you’ll need to provide your billing information, which includes a valid bank account number and a valid credit card number.
Adding Information for Your Products and Amazon Store
After your credit card information has been validated, you’ll be asked some questions about your Amazon store and the products you plan to sell. This includes the name of your Amazon store, whether you have UPC codes for your products, whether you have any diversity certifications, and whether you are the manufacturer and/or brand owner of the products you’re selling.
Identity Verification
Finally, you’ll be asked to verify your identity by uploading images of your ID (license or passport) and a bank statement. After submitting these documents, you’ll need to complete an Identity Verification via video call with an Amazon associate. This is to verify all of your documents and the personal information you provided.
Once your identity and business information have been verified, you’re in! We recommend setting up2-step verification on your account for increased security. But once you’re verified, all you need to do to get started is to log into Seller Central.
This detailed guide should help you navigate the process of setting up your Amazon Seller Central account. Remember, choosing the right seller plan and providing accurate and detailed business information are key to your success as a seller on Amazon. Happy selling!
| Steps | Description |
|---|---|
| Navigating to the Amazon Seller Central Registration Page | Start by visiting the https://sell.amazon.com/. |
| Comparing Amazon’s Selling Plans | Understand the differences between Amazon’s selling plans by clicking on the “Pricing” tab and then on “Compare selling plans.” |
| Choosing Between an Individual or Professional Seller Account | Amazon offers two types of seller plans: Professional and Individual. Choose the one that best suits your needs. |
| Entering Your Email and Creating a New Account | After choosing the seller plan, enter your email address and create a password for your seller account. |
| Providing Your Business Location and Business Type | Provide information about your business location and type. This includes the country where your business is located and your business entity. |
| Entering Your Personal Information | Provide a number of personal details, including a form of identification and verify your phone number. |
| Providing Your Billing Information | Provide your billing information, which includes a valid bank account number and a valid credit card number. |
| Adding Information for Your Products and Amazon Store | After your credit card information has been validated, answer some questions about your Amazon store and the products you plan to sell. |
| Identity Verification | Verify your identity by uploading images of your ID and a bank statement. After submitting these documents, complete an Identity Verification via video call with an Amazon associate. |
Considerations When Setting Up Your Seller Central Account
When setting up your Seller Central account, there are several key considerations to keep in mind:
- Choosing the right seller plan: Amazon offers two selling plans: Individual and Professional. The Individual plan is best for sellers who sell fewer than 40 items per month, while the Professional plan is designed for sellers who sell more than 40 items per month.
- Providing accurate and detailed business information: It’s important to provide accurate and detailed information about your business to build trust with customers.
- International selling considerations: If you plan to sell internationally, you’ll need to consider additional factors, such as customs, import duties, and international shipping.
Finalizing Your Seller Central Account
Once you’ve completed the setup process, you’ll need to finalize your Seller Central account:
- Confirming your account via email: Amazon will send you an email to confirm your account. Click on the link in the email to confirm your account.
- Setting up two-step verification: For added security, Amazon requires that you set up two-step verification for your account.
- Exploring the Seller Central dashboard: Once your account is set up, take some time to explore the Seller Central dashboard and familiarize yourself with its features.
Wrapping Up
Setting up an Amazon Seller Central account is your first step to access a global customer base. By following the steps and considerations outlined, you’ll be well-equipped to start your journey as an Amazon seller. Don’t hesitate to revisit this guide as you ponder, “How do I set up an account for Seller Central?”
